Social media is the new era of marketing, it’s been around a while, but is constantly changing and adding new ways for businesses to communicate to its target market. It has given companies more ways to personalize their ads and zone in on their target demographic.
Times are changing and it looks like Facebook’s Live Video update could be the next generation of news and entertainment. Not to mention, lots of fun for those of us who love using Snapchat. The update is not only useful to keep in touch with your friends and family, but it will also make for a great media outlet for businesses!
The explosion of social media use over the past five to ten years has impacted how marketers reach and interact with their audiences. Often, when marketers think of Millennials and Generation Z they think of social media. As digital natives, it’s true that these demographics and social media go hand-in-hand.