Micro-Influencers for Small Business

Micro-Influencers for Small Business

An influencer is someone who is able to influence the perception that others have of a product. They can be a blogger, a youtube star, or a social media personality. A micro-influencer has a small to midsize following; a few thousand followers on any given social media platform. Small businesses can use micro-influencers to help expand their reach.

How Instagram Stories Can Diversify Your Marketing Approach

How Instagram Stories Can Diversify Your Marketing Approach

Instagram, with its massive user base, is a simple and effective way for businesses to reach out to potential consumers.  Instagram stories, a relatively new feature on the app, can supplement standard posts by offering additional content in a quick, eye-catching fashion.  For those not familiar with the feature, stories similarly display images, but allow for more creativity in the way of on-image captions and doodles.

Social Media "Best Practice" Keys for Effective Marketing

Social Media "Best Practice" Keys for Effective Marketing

Social media has been the bedrock for any business looking to promote their brand, and it’s not going away anytime soon.  Platforms like Facebook, Instagram, and Twitter can reach millions of users with ease, so using the right strategies to appeal to these users is critical.  When coordinated properly, social media can be an excellent tool to build your brand.

REPURPOSING CONTENT FOR MAXIMUM SOCIAL REACH

REPURPOSING CONTENT FOR MAXIMUM SOCIAL REACH

Creating high-quality, in-depth content is the key to great content marketing. Great news, repurposing your content is a way that you can get more shares, traffic, and leads, while also getting the most out of the content that took so much time to create.

MARKETING TO MILLENNIALS

MARKETING TO MILLENNIALS

The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic.

THE BEST PRACTICES FOR SOCIAL SELLING

THE BEST PRACTICES FOR SOCIAL SELLING

Simply put, social selling is using social networks to find, connect, understand, and develop sales prospects. It is the modern way of developing meaningful relationships with potential customers that keep you and your brand the natural first point of contact when a prospect is ready to buy.

INSTAGRAM’S NEW ALBUM FEATURE: HOW YOUR BUSINESS CAN MAKE THE MOST OF IT

INSTAGRAM’S NEW ALBUM FEATURE: HOW YOUR BUSINESS CAN MAKE THE MOST OF IT

Instagram’s most recent update introduces the ability to add up to 10 photos and videos to a single post, album-style. This allows users to swipe through and see each individual piece of content in the post, similar to Snapchat’s slideshow storytelling format.

SOCIAL MEDIA VIDEO FORMATS MARKETERS NEED TO TRY

SOCIAL MEDIA VIDEO FORMATS MARKETERS NEED TO TRY

There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016.

SOCIAL MEDIA ADVERTISING STATS YOU NEED TO KNOW

SOCIAL MEDIA ADVERTISING STATS YOU NEED TO KNOW

If you’re not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you.

7 INSTAGRAM MISTAKES SOCIAL MEDIA MANAGERS NEED TO AVOID

7 INSTAGRAM MISTAKES SOCIAL MEDIA MANAGERS NEED TO AVOID

With over 300 million users, it’s not surprising that companies are flocking to Instagram to market their business. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements.