An influencer is someone who is able to influence the perception that others have of a product. They can be a blogger, a youtube star, or a social media personality. A micro-influencer has a small to midsize following; a few thousand followers on any given social media platform. Small businesses can use micro-influencers to help expand their reach.
Like most big social media platforms, Facebook is an excellent way to promote your business. But the advantage isn’t solely in being able to reach followers with new posts. With Facebook Insights, any business can monitor the performance of their page, and break down this performance in numerous ways.
Instagram, with its massive user base, is a simple and effective way for businesses to reach out to potential consumers. Instagram stories, a relatively new feature on the app, can supplement standard posts by offering additional content in a quick, eye-catching fashion. For those not familiar with the feature, stories similarly display images, but allow for more creativity in the way of on-image captions and doodles.
Social media has been the bedrock for any business looking to promote their brand, and it’s not going away anytime soon. Platforms like Facebook, Instagram, and Twitter can reach millions of users with ease, so using the right strategies to appeal to these users is critical. When coordinated properly, social media can be an excellent tool to build your brand.
When thinking about social media, the usual platforms such as Facebook, Instagram, and Twitter always comes to mind. Others might throw in LinkedIn, Tumblr, or even Pinterest. However, when it comes to marketing, thinking of Pinterest as a social media platform may be holding you back. It’s time to think of Pinterest as a visual search engine.
Just like your brand's logo, tagline, and brand colors, your font is an important aspect of your marketing campaign. Your font will act as a visual communication to consumers, and the first thing they will see, so it's important to choose wisely. With so many font options available, how do you begin to choose the right one?