interest is fun, addictive, and creative however at heart, Pinterest is marketing. Very fun marketing!
Pinterest is a social media site that allows users to save and share their ideas. Beyond all the DIY’s, recipes, and fashion advice, Pinterest is a great platform for advertising. Utilizing your Pinterest account will allow you to market and advertise in a fun and creative way.
Here are a few tips and strategies for using Pinterest for marketing:
Pinterest has great search capabilities, using successful keywords will allow people to find and share your pins easily. On Pinterest, you can choose up to 150 keywords for your pin, however using that many could result in low click rates. A good number for most posts is about 30-40 keywords, this is a good starting point from there you can reduce to add keywords depending on the success of your post. Make sure that you select a category for each board to help people find them and for Pinterest to recommend your board as well.
Visuals are a big part of any social media platform and Pinterest is no exception. In fact Pinterest is all about visuals, on Pinterest images should be long and narrow to take up the maximum amount of visual space. Having a ‘cool’ or ‘pretty’ vertical pin is the best way to get noticed on Pinterest, create images that are up to 735 pixels by 1102 pixels.
Make your pins aesthetically pleasing, don’t make it look like you are trying to sell something in the image, make it something that people will want to click on to learn more and will want to re-pin on their own board. Additionally, your image should be custom and include your logo and website on the image.
You have two opportunities with each pin to add your link: one in the description and one in the source for the pin. You can use your pin to direct traffic to your website or blog, this makes your pin interactive and a way for your audience to learn more about who you are and what you do.
There are two ways to target your audience on Pinterest: interest and demographics. Pinterest offers over 400 interest targets. Use them in addition to keywords, they are behavior-based, rather than search-based.
Pinterest isn’t for every business, however if you are a visually based Pinterest might be something worth utilizing. The keys to success on Pinterest are simple, visuals and keywords are the basics for a successful pin. Have fun building your boards!
Need help building your brand’s presence on Pinterest? Nicklaus Marketing & PR has a specialized team devoted to developing and growing your social media.
Call us today at (973) 538-0450 and lets grow your business together.