Using Social Media to Grow Your Business

If you’re a business owner, you’ve probably looked at using sites like Facebook, Twitter, and/or Instagram to help grow your business. In fact, 82% of small business owners are using these sites for the same reason. So if you’re still standing on the social media sideline, now is a great time to get started.


Here are 5 reasons why social media marketing could be good for your business.


1. Social media helps get the word out.


First and foremost — social media does, in fact, help get the word out about your business.

But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.

2. Social media is cost effective.

As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.

Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.

3. Social media reaches all ages and demographics.

Social media defies age barriers. A 2015 Pew Research Center study found that 65 percent of US adults are using social networks.

Between 2005 and 2015, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.

4. Social media lets you share A LOT about your business.

Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.

Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.

5. Social media encourages two-way communication.

Social media gives you the power to learn more about your audience, their interests, and collect feedback.

Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.

So STOP sitting on the social media sideline and get started! If all this information seems daunting, or if you just think it is something you should take action on for your company, Nicklaus Marketing is able to help you. Nicklaus Marketing can work with you on your social media strategy by lending guidance or handling the implementation of all social media.

Duggan, M. (2018). The Demographics of Social Media Users. Retrieved from