Tackle & Field
In-Store / E-Store Retailer
Tackle and Field Outfitters is a hidden gem in Passaic County, known by locals as the place to go for fishing and hunting advice, boating supplies and a tried-and-true product offering. This loyal community is at the heart of Tackle and Field. It was here that Nicklaus Marketing joined hands with Tackle and Field in an effort to create a larger footprint, while maintaining the values and close-knit feel that has made them a staple in New Jersey for outdoorsmen. This was accomplished through a brand refresh that better reflected the evolution of the business. NMPR created a streamlined online experience for customers to shop online in their e-commerce store and incorporated relevant social media pulses to encourage the online community to share ideas, ask questions, and engage with other outdoorsmen. Gaining traction more and more every day, Tackle and Field Outfitters’ cohesive and on-brand messaging is communicating their values in a way that is constantly expanding their audience and reach.