PPC | Google Ads, Youtube, Retargeting Campaigns & More

Potential customers are everywhere - get in front of them when it matters most!

Pay-Per-Click, also known as PPC, is a valuable way of getting traffic to your website through paid ads on search engines and on websites.

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Serving your ad to the correct audience is key!

PPC campaign management

Get in front of people who are specifically interested in your product or service through PPC. Whether you’re trying to capture their click as they’re looking on search engines for the perfect find, or are being advertised on another company’s website through banner or display ads, Nicklaus Marketing can help you step up your online presence through pay-per-click.

Keyword Search

We analyze your industry and your competitors, and then craft a successful and well-rounded keyword strategy to get in front of people who are looking for something that you offer on search engines.

Display & Banner Ads

We’ve all encountered display and banner ads – ads that appear on a different site on the top, right, or left-hand site of the page. These ads have a strong effect on our buying choices, both directly and indirectly.


It’s very unlikely that you will secure a purchase within a customers first interaction with your company. Through retargeting, we are able to use that individual’s cookies to come alongside them during their web journey and remind them that you’re there and ready to serve them.

YouTube Ads

YouTube is increasing in its viewership daily and offers an incredible means of getting in front of people who are already eager to consume content. We put you at the forefront of content that is relevant to your industry.

Ads for App Installs

In-App advertising is a great way of getting in front of your audience in a way that is trackable and highly targeted in addition to having an exceptional conversion rate.

Shopping Ads

Have product that you’re looking to sell? Shopping ads help that product get in front of people who are looking to purchase through adding valuable keywords and content.

Landing Page Split
Testing & Optimization

When you’re trying to get to know your consumer, split testing, or A/B testing, can be an invaluable tool. By providing two different consumer experiences that remain on brand, we gain valuable insight into what consumers are more likely to respond to and why. This results in ad dollars being most wisely spent.

Conversion Rate Optimization

Whether your goal is to increase your online customer rate, the specific filling out of a form, the buying of a specific product, or otherwise, CRO targets in on a particular desired action and works to increase the conversion rate of that action.

Paid Social

Paid social is one of the powerhouses of PPC, where ads are specifically placed on social platforms where they are most likely to be engaged with. Through paid social, we are able to increase the number of valuable visitors coming to your site.

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