We are your biggest brand advocates.
A brand is like a living organism. It consists of many different moving parts, and each one of those parts make up the whole of the brand identity. Think of us an extension of your team – we create and keep your brand identity consistent on all channels and mediums which is imperative in constructing brand loyalty and trust.Let's Chat
A brand is only as successful as its reputation.
Modern consumers want to have a relationship with the brands they buy from – whether on a conscious or subconscious level. This cultivated identity allows them to establish that relationship with a solid and consistent understanding of the brand; thereby, fueling brand loyalty, buying decisions, and product recognition. Nicklaus Marketing has been building successful brands for over a decade throughout varied industries, and establishing brand trust and recognition is one of our many fortes.
A logo identifies a brand with the use of a mark or an icon and it’s at the very foundation of what people associate your brand with. Our logo design is done with intention, using colors and imagery that expresses your brand and conveys a feeling.
A brand’s name and a person’s name serve very similar functions, in that they give your brand a sense of connection and personality. Our team of creative thinkers do some research, get out the white board, and put our brains together to come up your perfect name.
People want to be a part of something, and your brand culture conveys what they can be a part of if they decide to adopt your brand. Your brand culture is also a very important component to fostering loyalty, as it provides evidence to back up the “who you are” statements.
Brand voice is more than just writing in a specific tone, such as casual or formal. It also can include writing to specific audiences with specific knowledge or writing in a voice that’s meant to educate a large, varied audience. We analyze your target market, develop a brand strategy, and craft a brand voice that’s consistent and gets you heard.
When it comes to perceived value, positioning is an integral part of the process. People try to understand new things through association, so we position your brand in a way that it can be seen for the value that it has.
It usually takes a customer coming in contact with your brand at at least 4 touch points prior to them choosing to go with your brand, so brand cohesion is key in capturing sales and showing them a clear depiction of who you are. Our graphic design is seamlessly cohesive, making your brand distinct and recognizable across all platforms.
When we meet with you we delve deep into the heart and soul of your brand and establish a cohesive and effective brand identity to work with.
Full Brand Identity
for Couture Traders
Couture Traders needed an out-of-the-box brand identity to match their innovative business model. This branding needed to be reminiscent of designer brand logos and convey the same timeless quality. We achieved this with an iconic stamped style logo, royal blue, and white color palette, and matching in-store point of sale.Read More
Brand Culture & Logo Design
for Complete Pet Treat
Dogs are funny, free spirits, and sometimes - very spoiled. The idea that people treat their pets like royalty was the inspiration of this fun and effective pet treat line. The bright fun colors make the brand stand out among the competition and help bring back the idea of what everyone really wants - to have fun with a happy, healthy dog.
Logo, Packaging & Website
Branding for Fixadose
Fixadose is an effervescent drink mix that needed a bright and colorful branding that conveyed wellness, relief, and the delicious bubbly flavor. We used eye-catching icons and an iconic logo to successfully portray the brand messaging.
Complete Brand Identity
for Jersey City KIA
When facing new management, KIA of Jersey City needed a disruptive new look that would attract potential customers driving by, and convey a sense of trust and confidence when experienced up close. We gave the whole dealership a brand refresh including business cards, letterheads, social media, outdoor signage, and even chose new colors for the interior of their showroom.Read More
Logo Design for Octavius Health
Octavius Health is making waves in healthcare with their innovative ideas and their experienced team - and their brand identity needed to say that and more. Like their company, the modern, sleek logomark can adapt to be used throughout the branding as a stand-alone icon or as the full logo.Read More
Full Brand Identity for Raven Room
When you walk through the doors at Raven Room, you are transported to an Edgar Allen Poe-esque speakeasy. From the dark, buttery leather to the hand-painted murals, the experience is just as important as their artisanal cocktails. We captured the essence of the Raven Room into a compact menu and had a hand in establishing this brand into a nightlife experience.Read More
What are you waiting for?
Dynamic strategies with proven results.
From initial concept to full inception, we bring your idea to life and create a results-driven strategy that initiates a strong foundation for success. Our strategies are developed for longevity, keeping your brand dynamic and compelling.Let's Chat
We bring your ideas to life.
A brand encapsulates so much, including who you are, why it matters, and why you’re the one that a consumer should choose. We create effective strategies that offer your audience memorable and distinct experiences that resonate and that work toward building lasting, successful relationships.
Brand awareness campaigns are important to pulse throughout a marketing strategy to reinforce the brand as a whole and to leverage your reputation to reach benchmarks and long-terms goals. Our creative, results-driven campaigns keep you top-of-mind.
Brand Guidelines provide clear guidance into how your brand identity is portrayed, why it functions, and the value of every part – including font, colors, brand voice, competitor comparisons, and more. Whether your company has 5 people or 500, brand guidelines are important in keeping the brand consistent and cohesive through every team members’ role.
Branding needs to be unified, and oftentimes the most visible showcasing of your brand is your website. Website development is equal parts design, functionality, aesthetics, and brand reinforcement. Every touchpoint with your audience reminds them of who you are and why that matters to them – make sure you’re website aligns with your brand.
Written communication plays a significant role in your communication with your audience. Developing your brand voice and promoting it through copy is essential, and we ensure that it not only meets its purpose of conveying information, but that it also truly speaks to your audience.
It’s surprisingly easy to lose the pulse of your brand over time. We analyze your current brand identity and brand strategy, conduct market research, and evaluate your competitors, and then provide a clear outline of identified pain points, opportunities, and vantage points so that you know exactly where you are and why.
Retaining a brand’s foundation is important, but it’s equally as important to be able to adjust with the inevitable changes that time and trends bring without losing the aspects that keep your brand rooted. We provide subtle refreshes to spark interest, as well as full brand refresh’s that give a brand new life.
Website & Brand Refresh for Vitrum Health
Vitrum Healthcare is a new kind of 340b management program that is committed to saving their clients money - so they needed a website and branding that backed up their claims. We developed a modern and smooth scrolling website and refreshed their logo with a new color palette and more modern typography.View Site
Website Design for Village Supermarket
As the owners of 30+ ShopRite stores since 1914, it's safe to say Village Supermarket is well known in their community. We developed a full front and back end website redesign that updated the site to look more modern and provide a better UX experience - all while preserving their roots and history of community programs.Read More
Brand Update to Connoisseur Select CBD
The Connoisseur Select CBD line develops extremely high-end products, and they needed their packaging, booth displays, print, and photography to convey they are the best. The line truly speaks for itself and has got a gained of recognition from happy customers.Read More
Website & Brand Refresh for Intelligent Bills
Intelligent Bills was a high-end company that served Fortune 100s, but they were running a dated website that didn't convey their powerful services or experienced professionals. We created a new logo, brand palette, designed and developed their website, created strict brand guidelines, and started new social channels from scratch.Read More
Website Design for Mello Paws
It all started with a group of pet lovers and a dream - and we turned that dream into a real-life, functioning brand. From the brand name to website and everything in-between we shaped this idea into a reality.Read More
Cortese Masons Brand Re-fresh
With 40+ years of service, it was imperative that Cortese Masons had a website that showcased not only their roots and experience - but their impressive body of work. We gave them a new website with a neutral palette that complimented the beautiful photography of their stunning stone masonry.Read More
What are you waiting for?
Creating impactful online customer journeys.
In 2020, you need a website that captures, engages, and converts. Whether you’re a brick-and-mortar company breaking into the online realm or a well-established e-commerce company looking to take it to the next level, our team’s experience spans all industries and sizes. We manage your website’s design, development, launch, and maintenance, so that you can focus on what you do best while your online presence is fortified and resonating with your target market.Let's Chat
A full-service web design company that creates lasting impressions.
Your website is often the first impression your customers have about your business – having a quality website is not a luxury for a successful business – it is a necessity. In addition to this, having a well-developed website helps to enhance your credibility and usually leads to a wider reach for your service or product.
Your website’s design is your first impression, as visitors will look at the overall visuals prior to diving into the content. The websites that we create are designed with intention, engaging the user and guiding them to the most actionable points of your site.
A website that looks great on a desktop might not necessarily look good on other devices, and that’s a problem considering that over 50% of website traffic is mobile. We design for mobile first, and then individually build tablet and desktop experiences that are designed for a seamless and smooth customer experience.
Maintenance & Hosting
Where your website “lives” matters. We offer a variety of hosting and maintenance plans on our secure, fast servers to meet the needs of your business and keep it running at it’s best. Whether it’s updating plugins, optimizing site speed or running updates, your website’s health and longevity are simple with NMPR.
Whether you’re bringing your brick-and-mortar store to the web or starting an online-only retail store, Nicklaus Marketing can successfully build and powerfully brand your e-commerce storefront. We setup your store, guide you through the selling and fulfillment process, and customize your website’s back end to maximize your efficiencies and give your customers a true retail experience.
A beautiful website can draw in attention, but on its own, it is unlikely to make the sale. That’s why we back up beautiful design with powerful content. Our attention-grabbing content creation is written for connection. It speaks to your target audience in a memorable way, conveying how your product or service fits into, and can enhance, their own lifestyle.
Even if you already have a website, we can provide a second set of eyes to check that it is up-to-date and in line with your goals. It’s also possible your website is already amazing, but in need of a refresh, we can do that too! We are happy to provide a free onboarding analysis that will allow you to see how you can better reach and engage with your audience using your online resources.
Custom Donations Journey and Website for Village Supermarket
Village Supermarket operates 30+ ShopRite stores on the east coast, and they needed a new website that spoke to their rich history and the many community-based charities they operate. In addition to a beautiful new website, we designed and developed a custom UX donation steps page. This page made the donation process applications and management a seamless experience for both the user and the internal team.Read More
Website Refresh for North Jersey Health and Wellness
North Jersey Health and Wellness wanted a fresh look and feel, but did not have the timeframe to have a completely new website design. We completed a quick refresh of colors, fonts, and imagery to give the website a more modern look that better reflected their multiple offices, professional staff, and expansive patient base.Read More
Website Design for Commit2Fit
Commit2Fit came to us with just an idea, and we turned that idea into a real, functioning brand with a corresponding website. With no existing website we were happy to provide a full website design and carry over her branding and colors.Read More
Responsive Website Redesign for RTSP
RTSP came to us with an antiquated website that was not responsive on mobile or tablet, limiting their ability to sell products online and highlight their different locations accurately. We provided them with a modern, responsive website that reflected and showcased their state-of-the-art facilities. This site included infographics and custom icons to help customers navigate quickly to what they were looking for.Read More
Full Branding and Website Design for Intelligent Bills
Intelligent Bills has years of experience working with many Fortune 500 companies to reduce their costs, and they needed their website and branding to reflect that. In addition to a designing a new logo and a full rebrand, we designed and developed a custom, responsive website. It was important to Intelligent Bills that their site highlights their impressive case studies - so we designed an icon-based portfolio that displays them in an impactful, infographic style.Read More
Portfolio Website Design for LaBar Golf
LaBar Golf Renovates the most prestigious golf courses in America. From Trump Golf Course to Winged Foot to National Golf Links of America, they are known for their award-winning renovations - so it's no question that their website had to match their reputation. We created a custom portfolio that showcased their incredible work and an impressive press page to bring their renowned reputation to the web.Read More
What are you waiting for?
Noteable package design for every industry.
Almost a third of purchasing decisions are based on packaging alone, making it essential that your product packaging is noteworthy and compelling to your target audience. From the conception of the original design to tangible, market-ready packaging, Nicklaus Marketing works alongside you to establish your vision in relation to the marketplace and bring it to life. We use market research and customer behavioral patterns to craft a design that will stand out, being both true-to-brand and unique from your competitors.Let's Chat
Where function meets beauty.
When designing packaging we take into consideration the functionality and communication of value, while putting equal focus on communicating that value aesthetically. Packaging that is unsafe, faulty, or that unclearly communicates product use can frustrate customers and influence their decision making process. From the first interaction that someone has with your brand to every thereafter, we ensure that your customers will have a positive experience through each step of the buying process.
Package Design & Content
There is limited space to convey what a product is and what makes it more valuable then the products beside it. We treat every part of packaging strategically, using it to convey the most valuable selling points. We also apply market research to place CTA’s where the consumer looks first when deciding whether that product fulfills their need.
How your product is received depends on what need is being fulfilled within the market. We identify those needs and how your product can be communicated as fulfilling those needs, and research the most cost-effective ways to effectively portray that.
Focus groups provide valuable insights into every step of the merchandising process, including packaging, product use, product value, and other product qualities and perceptions. This can save extensive dollars prior to a product being distributed, and is an essential part of any product launch.
Pantone color-matching is essential, as it allows packaging to correctly print the true-to-design colors. We use Pantone colors matching in our design so that your packaging prints accurately and correlates correctly across digital and print collateral.
Printing Samples & Quotes
Getting quotes and samples can take significant time. We leverage our cultivated relationships to provide you with some of the most competitive quotes on the market. We also supply you with printing samples upon request to ensure that you like the look and feel of the product prior to investing in a bulk order so that you can have peace-of-mind.
Truly envision your product through high-resolution product mockups. These product mockups are also useful to convey your newly imagine product on third-party websites such as Amazon, coming soon landing pages, distributor material and more.
Product Packaging for Fixadose
Fixadose is an effervescent drink mix that is unofficially a hangover cure and vitamin booster - the challenge with this packaging was to convey that to the consumer without actually saying it due to compliance restrictions. The result was a bright and colorful packaging bursting with bubbles and personality. We used eye-catching icons and an iconic logo to successfully portray the brand messaging.
Product Packaging for
Complete Pet Treat
Complete Pet Treat needed a super fun branding that conveyed their love for pets and their high-end ingredients. The result was a light-hearted, colorful, info-graphic branding that pops off the shelves!
Product Packaging for
The Better Patch
The goal was simple - grab the customer's attention and let them know The Better Patch is, well, better. Through an edgy logo and bold iconography, we designed an eyecatching product that's sure to get noticed.
Product Packaging for Mello Paws
The goal of this brand was to create clean and visually appealing packaging that focused on ingredient education and establishing the brand name with pet owners. We used a strong navy and a "mello" orange to convey both trust and the soothing relief the treats provide. We dedicated a whole area of the packaging to a personal letter from the company to convey quality and strengthen brand trust.
Product Packaging for Formula C21
Formula C21 produces unique, patent-pending, clinical strength hemp products. Since their formulations are high end, they needed a branding that could stand out among competitors and adapt for multiple product lines.
Product Packaging for Connoisseur Select CBD
The Connoisseur Select CBD tincture packaging needed to convey a quality, high-end product while staying consistent with the other products in the line. We carried over the sleek, mature color palette and paired it with live botanicals to convey the all-natural, broad-spectrum ingredients.
What are you waiting for?
Having a strong online presence is a necessity when it comes to increasing sales.
If the goal is to sell products or services online successfully, an optimized, responsive, and user-friendly eCommerce website is key. But that’s just the first step. A strong online presence with active social media accounts, up to date SEO strategies, and an aesthetically pleasing branding will attract potential and repeat customers.Let's Chat
We keep your goals in mind.
We accomplish your product’s popularity through strong, consistent messaging, and competitive pricing recommendations, by showing an understanding of the consumer’s wants and needs, and through strategic product placement. Throughout every stage of the merchandising process, whether for electronic commerce or in-store placement, we keep your long-term goals in mind.
Bring your brick and mortar store to the digital realm and increase your store’s reach and accessibility! We work closely with your team to setup and optimize your online store in a way that captures the most valuable parts of your shopping experience while setting up the backend for quick and efficient fulfillment processing.
Where your product is placed on a shelf and what products it’s surrounded by is essential to product visibility and perceived use. We work with distributors to identify competitive placement for your product.
You can’t correctly speak to your audience if you don’t understand them, especially when you don’t know what their wants and needs are. With a constantly changing market, we routinely conduct market research to ensure that your merchandising is effective and that ad dollars are always being spent productively.
When a customer is shopping, there are many subtle parts to their shopping journey that decipher whether they purchase or not. They aren’t even normally aware of these subtle decision-making moments. We put ourselves in the shoes of your customers and work to optimize and smooth the process so that they not only buy your product but leave feeling happy and satisfied with the experience.
In-store displays can guide consumers to make purchases that they may not have or even purchase a higher quantity of goods. We keep you top-of-mind through your branding and increase your exposure through convenient and noticeable in-store displays.
Floor Plan Consulting
Every square foot of a store equates to more, or less potential profit. We provide consultation on how to make your floor plan a smooth shopping experience while increasing profits with the products that you already have based on your margins.
We craft a competitive, multi-channel strategy and find you the greatest return on investment while
implementing the best practices in the industry to ensure your sustainable growth and success.
for Soul Sisters
Being a brick-and-mortar store that was ready to bring their shopping experience online, we created a chic Shopify website for Soul Sisters Boutique. We brought their iconic experience from in-store to online successfully.Read More
Product Promotion for Nutrition 21
Nutrition 21 has many branded ingredients in hundreds of products. We promote all their ingredients in individual styles to create consistency throughout their social platforms.Read More
We built a fast, responsive, custom e-commerce store for Hempzilla CBD. In addition to selling their product online, we created functionality to highlight their featured products, track their top sellers, display lab results, and educate their customers.Read More
for Mello Paws
MelloPaws is a light and clean shopping experience. To improve conversions, we built the product details right on the homepage - this meant less clicks for a customer to complete a purchase.Read More
Product Promotion for REZ
Rez wanted their vehicle wraps to look as good as their beverage tastes - so we used colorful splashes of Rez, juicy fruit images, and large product images. We called out their top sell points by displaying them in easy to read icons.Read More
for Tackle and Field
Tackle and Field needed a way to increase their sales during the low season - so we developed a categorized online store that they could advertise nationally.Read More
What are you waiting for?
A strategy is only as effective as its content.
Have you ever heard the phrase “content is king?”
Visuals are vital to the communication and effectiveness of conveyed brand culture, values, and relevancy. The content created for your business must communicate your brand message, educate consumers, and persuade them to purchase your products or employ your services over every one of your competitors.Let's Chat
Visuals are vital to communication.
Not only does great content help influence conversions, but it can also help improve your SEO, bring in new leads, solidify relationships with customers, and establish your brand as a voice of expertise in your field.
SEO-Optimized Blog Posts
Blog posts are invaluable to websites, as they provide rich content that organically increases your search engine ranking if written correctly. We write SEO optimized blog posts that include keywords, backlinks, inbound links, and are written in active voice so that Google’s algorithm identifies new, valuable content on your site and lifts you on search engines.
We develop content that’s not just interesting and conveys your brand, but that also aligns with your strategy and helps achieve your long and short-term goals. Whether written or visual, our content is designed to be cohesive and recognizable no matter where a consumer finds you.
Sales Sheets & Catalogs
Catalogs and sales sheets are an essential part of increasing your distribution reach and strengthening perceived brand value. Whether printed or digital, we design sales collateral that doesn’t just impress, but that also converts and retains.
Editorial Content & Blog Writing
Editorials provide relatable insight and outlook into industry trends, products, and data. We write editorial content that speaks directly to the consumer, providing valuable insights that help them better understand your brand, product or service and how it fits in to their daily lifestyle.
Print & Digital
How you reach your audience also depends on where you reach them. Whether it be print content or digital, we convey informed, valuable messaging in a way that is most effective for the platform that it’s published on.
Have pre-existing copy that you don’t feel is hitting the target quite right? Our meticulous copy-editing team will take your current written content and will craft it into effective, polished, and impressionable messaging.
What are you waiting for?
Invest in the happiness of the customer, and they'll invest in you.
The customer journey is one of the primary components in generating loyalty, and that journey starts the minute a customer interacts with your brand, whether it be online or in-store. We help you put the customer first through applied techniques that generate long-lasting relationships.Let's Chat
Where seamless function and memorable experiences go hand-in-hand.
When a customer is shopping, there are many subtle parts to their shopping journey that decipher whether they purchase or not. They aren’t even normally aware of these subtle decision-making moments. We put ourselves in the shoes of your customers and work to optimize and smooth the process so that they not only buy your product, but leave feeling happy and satisfied with the experience.
Although you may be offering your product or service to the masses, it’s important the customer feels that they are appreciated, being heard, and have value. We help establish meaningful gestures, both online and in-store, to make them feel that you see them, even among a crowd.
If a website doesn’t function in a way that is simple, pleasant, or appealing, it’s highly unlikely that it will continue to be interacted with. We establish a user interface that is branded and is coded-to-perfection in order to meet your unique needs.
Regardless of how great your product or service is, you need to invest in your customers to retain them. Focusing on the overall user experience on a macro and micro level help to illuminate ways that you can better serve your customers and keep them coming back.
Many companies have chosen to move their regular customer newsletters from print to digital due to the incredibly low cost and the ability to have customers be actionable upon opening. That shift has created a lot of competition. We make our emails create a journey with a purpose, inciting interest and conversions.
Similar to product placement, ad banners need to not only have great content but also be published in smart places. We design eye-catching ad banners that serve as a valuable reminder to your current and potential customers that you’re there and are eager to be a part of the journey they’re on.
Understanding why your customer does what they do and how to optimize your actions to cater to that can take immense amounts of time and money. As a team, we study behavioral research from around the globe to understand the current pulse of behavior being seen within your industry, and put that knowledge to the test using focus groups and benchmarking to ensure that you’re staying competitive.
Custom Donations Journey
for Village Supermarkets
Village Supermarket needed a way for users to request a donation from one of their many programs. We developed a custom UX experience that featured a "steps" pagination, custom form fields, and integration with their 30+ google calendars for each ShopRite location.Read More
Commit2Fit wanted to increase their corporate training side of the business, so we created a customer path through digital and print media that helped highlight this service and create more leads.Read More
Mobile Friendly User Experience
for Intelligent Bills
Intelligent Bills has impressive numbers - we're talking millions in savings for their customers. But, these numbers won't mean a thing if the customer can't see them or can't figure out how to contact them. We created an online journey that reinforces their brand messaging and leads potential customers to take action.Read More
User Experience Design
for Village Supermarkets
We wanted customers to be able to easily call, email, or drive to any of their 30+ ShopRites. We connected 30+ locations to the back end of Village Supermarkets website with Google Maps and linked up each store to it's own community page. Now customers can quickly find what they need which equals fewer customer service calls and emails for the internal team.Read More
for Jersey City Kia
We coordinated a brand refresh and grand re-opening for Jersey City Kia. This included a brand new, corporate compliant website, email journeys, dealership signage, social media refresh, and more. The goal was to gain more attention of potential customers and getting more feet through the door.Read More
Press for LaBar Golf
In the golf industry, reputation matters. That's why it was important to not only show potential clients to the gorgeous golf courses LaBar renovates, but lead them to the Press page - where other experts in the golf universe complement their work.Read More
What are you waiting for?
PPC | Google Ads, Youtube, Retargeting Campaigns & More
Potential customers are everywhere - get in front of them when it matters most!
Pay-Per-Click, also known as PPC, is a valuable way of getting traffic to your website through paid ads on search engines and on websites.Let's Chat
Serving your ad to the correct audience is key!
Get in front of people who are specifically interested in your product or service through PPC. Whether you’re trying to capture their click as they’re looking on search engines for the perfect find, or are being advertised on another company’s website through banner or display ads, Nicklaus Marketing can help you step up your online presence through pay-per-click.
We analyze your industry and your competitors, and then craft a successful and well-rounded keyword strategy to get in front of people who are looking for something that you offer on search engines.
Display & Banner Ads
We’ve all encountered display and banner ads – ads that appear on a different site on the top, right, or left-hand site of the page. These ads have a strong effect on our buying choices, both directly and indirectly.
It’s very unlikely that you will secure a purchase within a customers first interaction with your company. Through retargeting, we are able to use that individual’s cookies to come alongside them during their web journey and remind them that you’re there and ready to serve them.
YouTube is increasing in its viewership daily and offers an incredible means of getting in front of people who are already eager to consume content. We put you at the forefront of content that is relevant to your industry.
Ads for App Installs
In-App advertising is a great way of getting in front of your audience in a way that is trackable and highly targeted in addition to having an exceptional conversion rate.
Have product that you’re looking to sell? Shopping ads help that product get in front of people who are looking to purchase through adding valuable keywords and content.
Landing Page Split
Testing & Optimization
When you’re trying to get to know your consumer, split testing, or A/B testing, can be an invaluable tool. By providing two different consumer experiences that remain on brand, we gain valuable insight into what consumers are more likely to respond to and why. This results in ad dollars being most wisely spent.
Conversion Rate Optimization
Whether your goal is to increase your online customer rate, the specific filling out of a form, the buying of a specific product, or otherwise, CRO targets in on a particular desired action and works to increase the conversion rate of that action.
Paid social is one of the powerhouses of PPC, where ads are specifically placed on social platforms where they are most likely to be engaged with. Through paid social, we are able to increase the number of valuable visitors coming to your site.
What are you waiting for?
Get your brand seen on search engines.
When it comes to boosting traffic to your website, there are two basic options: SEO and PPC. Search Engine Optimization (SEO) is a fundamental component of successful marketing. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search results.Let's Chat
Know the exact heartbeat of your business.
Which strategy to use, or – more accurately – the percentage of how much of each to use, depends on your needs and on your budget. A few key points to consider include how high the average cost-per-click (CPC) is in your industry, and how competitive the search engine results pages (SERPS) are in your niche. In general, low CPCs and high competitiveness on SERPS means that there is a greater incentive to invest in PPC. That being said, it is rarely ever necessary to make an “either-or” choice – the combination of the two can yield powerful results. NMPR can help you determine the optimal mix for your business.
We help you improve search engine rankings organically by conducting website optimizations that help Google and other search engines crawl your site more quickly and effectively. This indicates to search engines that your site is up-to-date and makes it more likely to be seen.
Internal Linking Strategy
Internal website links can significantly help increase your SEO in a few simple steps. It also helps to further educate your consumer by providing them with additional content that they can use in their purchasing decisions.
Site Health &
Your site’s security is not just imperative to you, but it’s also imperative to consumers. If they don’t feel safe on your site, they are likely to back out of it quickly and not return. We monitor your site’s security daily and ensure that it’s running as it’s intended to.
Site Speed Monitoring
Retaining a customers attention online is much more difficult than in person from the standpoint that they want results and in a fraction of the time. We monitor your site speed to ensure that it’s functioning at it’s best, which helps your customer path and your ranking on search engines.
Even though you might think of your website as a single site, it has multiple “faces” across different platforms, such as mobile and tablet. We optimize your site and your SEO strategy for mobile, keeping your brand cohesive and gaining exposure.
We can say that our SEO strategies are effective, but the proof is in the numbers. We use our analytics tools to track the number of phone calls, form submissions, page views, and more to make sure that benchmarks are being hit and that you’re seeing the impact.
Optimize for Google,
Bing & Yahoo
Where you are listed matters. We optimize and customize your SEO and SEM strategy across multiple search engines, including Google, Bing, and Yahoo.
Mobile First Indexing
More than 50% of online visitors are from mobile devices, and because of that, Google uses mobile first indexing to decipher your indexing and rank. We ensure that you’re taking full advantage of this process.
Local & Hyper-Local SEO
Looking to really hone in on a certain area? Whether you have a physical location of interest, are hosting an event, or are at an expo, our targeted strategies can get you seen successfully in a specific area.
Google & Bing
Business Page Optimization
Need a business listing? We work with Google and Bing to get you listed on these search engines as a legitimate business, increasing your visibility and reach.
We conduct a full SEO keyword ranking report, a link-building strategy report, and provide indexed page information so that you can have your finger on the pulse of your business as it relates to the world of search engines. Using the information gleaned, we work to optimize and strengthen your online presence, and make sure your brand is seen.
What are you waiting for?
High quality imagery that represents your brand.
Photography and videography are both prominent drivers of social engagement and perceived value. Visual brand communication can not be overstated – it has been projected that nearly 67% of consumers consider clear, detailed images to be so important that they are even casting product information aside in favor of them. In other words, opinions of your product or service are being formed first through visuals, and only afterward through facts. This makes the visuals you produce crucial to customer engagement and brand efficacy.Let's Chat
Visually communicate your brand value.
Showcasing your product through high-resolution photos is essential for nearly every platform, including web, social media, print, and broadcast. We take product shots that remain clear on a large or small scale, as well as lifestyle shots that show the everyday value of your product.
Capture valuable moments with beautiful event photography. Our friendly team comes on-site, captures your event, and processes the photos so that you can relive, and promote, your event now and in the future.
Portraiture & Headshots
People work with people they like, and headshots are a great way of giving your brand a friendly and professional face. Whether you choose for us to come on-site, or come to our offices, we take consistent and professional photos that highlight the true personality of your team.
Have photos that need a professional touch? Our highly-skilled team of photo editors can take your photos to the next level through color-correction, portrait retouching, enhancing, and culling services.
Video can take a viewer and place them in an entirely different frame of mind, providing a rich experience in a short amount of time. Nicklaus Marketing helps to stage your video, record it, edit it, and produce it for your desired platform so that you can transform your static online representation into something exceptionally interactive.
GIFs are a trending, fun, and creative way of visually conveying your brand, product or service. They are ultra-shareable and are more likely to capture the attention of a viewer while scrolling than a still photo alone. We create eye-catching GIF’s that are great for enhancing and growing your social media presence.
At NMPR, we will engage your customers, enforce your aesthetic, and visually communicate
your brand value through professional photography and videography services.
Product Photography for Hempzilla
Hempzilla is known for it's edgy "tame the beast" branding, but they wanted to go in a different direction for their topical line. The goal was to display the topicals in a way that mirrors what the products actually do - relax and provide relief for their customers. This photoshoot used natural light, calming neutral colors, and a soft blurred background to achieve this.Read More
On-Site Photography for
The Gravity Vault
It was important to The Gravity Vault that the viewer would experience the exhilaration of climbing just by viewing their photos. This was an action-packed photoshoot with multiple angles to show perspective and portray the massive size of their facility.Read More
for Soul Sisters
Soul Sisters is known for their chic bohemian style and it was important that their product photos reflected that style. Rather than a traditional stark white background, we used natural wood and unique textures to convey their brand.Read More
On-Site Social Media
Photography for Kid & Caboodle
Kids jumping and screaming with joy, colorful parties, all the toys you could ever play with - that's what you are immersed in when you step foot into Kid And Caboodle - and that's what their photography had to show. We captured all these sweet moments and then edited and optimized them to share on all their social channels.Read More
Product Photography and Video Clips for Mello Paws
We created product mockups and shot lifestyle images and product photography for Mello Paws' brand launch. This included photo editing, pet photography, and creating sharable, fun video clips to be shared on their website and social channels.Read More
NJWineSeller has it all - a full liquor store with a huge inventory and a high-end wine and beer bar. They offer premium wine and craft beer food pairings and we had a fun (and delicious) time photographing their menu, bar, and location. P.S We highly recommend the buffalo cauliflower!Read More
Headshots for North Jersey
Health and Wellness
With 4 locations and an extensive network of doctors and practitioners, coordinating a full employee photo shoot was a challenge we eager to take on. We shot a full set of headshots for their entire team which helped convey a sense of continuity and balance throughout their website and social media accounts.Read More
for Tackle & Field
Tackle & Field Outfitters is well known for their massive retail space, extensive selection of hunting and fishing gear, and their friendly, knowledgeable staff. NMPR conducts bi-monthly photoshoots to make sure that Tackle & Field’s online presence reflects their in-store offerings, highlighting the latest and greatest products that are in stock!Read More
What are you waiting for?
We create with purpose.
We are problem solvers. We don’t just create beautiful works of art, we walk the line of beauty and function. We believe designs aren’t just surface images. Every detail has its purpose. We strive simplicity and saying more with less, and our strong design foundation will guide your customers to take action.
After all, what good is a beautiful design if it distracts the user from adding an item to a shopping cart? Or a sleek logo that can’t be seen on a mobile device?Let's Chat
Keeping up with the speed of culture.
Trends, styles, and technology are constantly evolving along with the way that people consume media. At Nicklaus Marketing, we keep up so you don’t have to while executing our design in a way that’s cross-functional and always effective.
We provide on-brand graphic design for all stages of your business. Already have an established brand identity? We will comply with your brand style guide and provide a fresh, new perspective on your existing look and feel to revive your current image. No brand, logo, or even company name? We will bring your vision to life or help you with creative branding ideas.
No matter where you are at with your journey into the world of design, Nicklaus Marketing has the time-tested expertise and experience to bring your vision to life.
Your logo is the foundation of your brand identity. It must make a strong first impression, both in print and online. Fortify your brand’s memorability and loyalty with a strong, impactful, and adaptable logo.
Infographics & Custom Icons
Infographics and icons help deliver information in a unique way that’s easy to digest and retain even at first glance. In addition to being effective, they are also a great marketing and SEO tool because they are likely to be shared and bookmarked, increasing organic shares and backlinks!
Your brand identity is like your fingerprint, containing unique subtleties that make it exclusively yours, no matter where your brand is featured. Developing a recognizable brand identity that grabs attention while communicating brand value is imperative to your company’s success. We identify your core values, and establish a relatable and desirable brand identity.
It’s 2020, and virtually everything has become a marketing platform. We keep up with the latest trends to curate on-brand, relevant marketing design that helps you stay ahead of the curve and is designed with share-ability and functionality in mind.
User Interface & User Experience Design
User journeys need to be simple, expressive, thoughtful, and efficient. Our creative design follows current best practices while being fluid and responsive across all devices. This ensures that wherever your customers find you, that they have an exceptional experience, every time.
Ad Banner Design
Google has direct access to 90% of the U.S. population. Ad banners are a valuable way to reach those users and are an integral part of any successful marketing strategy. There are many ways to advertise online, so leverage this easy way to directly target customers with specific messaging of your choice.
Point of Sale, Signage & Merch
If your brand isn’t seen, customers can’t engage. We craft bold, modern designs for P.O.S, outdoor signage, expo booths, and merchandise so that you can get noticed, planting the seeds for brand loyalty in even passerby’s.
One out of three consumers admit to choosing a brand based on product packing alone, and that’s just one reason to invest in good packaging design. We cover all the bases from finding you reasonable costs, selecting the perfect materials for functionality and experience, and design a unique look that will attract customers to your product even amongst a crowded shelf.
A website’s look and feel is equally as important as it’s functionality. We create eye-catching designs that work seamlessly with our responsive website development to strengthen your brand and guide users to the most actionable parts of your website.
All of our design services may sound great, but the proof is in the final product. Browse some of our success stories below to see how we've put our creative minds to work!
Marketing Design for
Soul Sisters Boutique
When the holidays come around, it's easy to get lost in the marketing world without strong content. We created an editorial-style gift guide for Soul Sisters Boutique that was available for print as well as digital distribution that sparked interest and swayed buying behaviors based on the visual communication of the products.Read More
Social Media Overhaul for Nutrition21
Nutrition21 is one of the world's leading manufacturers of private-label nutritional supplements, holding hundreds of product patents. To highlight their spotlight products, we created cutting-edge social media marketing graphics and a social media marketing strategy to convey the lifestyle, efficacy, and value of the individual supplements. We strengthened the brand of each individual ingredient and created share-worthy product posts to match.Read More
Full Brand Identity for
Premier Pharmacy Partners
Branding for Premier Pharmacy Partners (P3) was built from the ground up, including the name, branding, logo, website, and customer experience. The goal was to create customer-facing assets that would create brand awareness, show value, and establish trust and credibility, and that goal was successfully met based on the overwhelming post-launch success.Read More
Engaging Print and Web Design
NJ WineSellers is a great example of how well designed, targeted marketing can grab attention and increase sales, even when expanding to a brand new location. We designed cohesive ads, posts, and flyers which led to increased customer engagement and more people in both their flagship and new location.Read More
Full Branding for Commit2Fit
It's important to present your brand as professional and legitimate, even when you first open the doors. We created a matching set of branded letterhead, business cards, flyers and more so Commit2Fit could walk into a meeting and confidently showcase their services. This led to an increase in corporate fitness clients and overall name recognition.Read More
User Interface Design
for Intelligent Bills
We developed an on-brand, engaging online experience that showcases their case studies in user-friendly, colorful, visually-descriptive icon blocks for ease of navigation on all devices. Along with the brand new website look, we also established corresponding social media campaigns and ads to strengthen the brand across all platforms both visually and contextually.Read More
What are you waiting for?
Offer exceptional medical care, anywhere.
Telemedicine is here to stay, and with good reason. With a full host of progressive and effective telemedicine services, Nicklaus Marketing works closely with our Healthcare partners to access their patient journey and online telehealth patient path so that our partners can effectively reflect and deliver the same benefits in healthcare and compliance their patients need while effectively communicating the process and benefits to the community.Let's Chat
Telehealth is the future of patient care. Telehealth gives patients the ability to check in with their doctor without having to step inside of an actual office. Telehealth services can be offered over the phone, through chat, or using teleconferencing. The doctor’s offices that have embraced telehealth most successfully give their patients a range of options.
In addition to building out your telehealth practice in accordance with compliance, we also provide continual compliance monitoring to ensure that your business is running smoothly and according to compliance standards so that you can focus on your patients.
Patient Relationship Management
A relationship starts the minute you connect with a patient, and continues even after she or he may stop care. We help foster long-term relationships that make your patients feel valuable through every step of the care process.
Email and Social
So you offer this great service, but do people know about it? A great way to share the word is through email campaigns and social media marketing. We craft media campaigns that get you seen and keep you top-of-mind.
Remote Patient Care Setup
The customer journey is essential in all cases, but especially when digital methods serve as the only touchpoint. We help establish simple, remote patient care that makes it easier for your team to successfully use and makes the customer experience pleasant, memorable, and seamless.
They key to future success is gaining new patients in addition to retaining the ones that you already have, not losing focus on the patients that have stuck with you up to this point. We make sure that current patients feel exceptionally valued, and that new patients feel that they’re now an integral part of your brand.
SEO & SEM
When new customers are looking to take their healthcare online, the first place that they are likely to look is on search engines. Our competitive SEO and SEM strategies help keep your ranking high on search engine results, helping you get in front of the potential patient before competitors.
What are you waiting for?
We get your brand seen!
Would you like to have your brand featured in traditional and/or digital media?
NMPR has the strategic know-how to make this process as easy and cost-effective as possible.Let's Chat
We make it easy and cost-effective.
As your biggest brand advocates, we ensure that you get the best spots in the best areas for your business. We want each media buy to give you the greatest return on investment possible – we do not take any commissions, passing the full amount of savings on to you.
Target Audience Analysis
Even though media buying targets a large scale of people, it’s essential that your ad resonates with the people seeing it. We analyze your target audience and align your ad and ad space to best reach those individuals so that it remains impactful amidst a crowd.
TV & Radio
TV and Radio don’t mean what they used to. A significant amount of the content we consume is from these two media outlets. We take your ad to traditional TV and radio, as well as growingly popular streaming platforms such as YouTube TV, Spotify, Pandora, and more, bringing you to the consumer directly.
Magazines are a valuable outlet to advertise in based on your industry. Understanding the readership of each magazine, the reach, and cost vs. benefit, we identify which magazines are most profitable for your brand, negotiate the cost, and then create eye-catching ads that will cause the reader to pause.
Whether digital or static, billboards receive thousands of views a day, and many of those individuals see billboards more than once which results in multiple impressions per person. We work closely with companies selling billboard space and take no commissions so that you get roadside visibility at an exceptional price.
Social Media Influencers
Influencers provide a great opportunity to leverage the reputation of key industry players. We conduct an audience analysis to see what influencers are making the truest impact, formulate a favorable contract, and monitor each promotion to ensure that you’re getting the best bang for your buck!
Online Ad Banners
Ad banners on third-party sites can increase your brand visibility exponentially, especially when the ad space is purchased smartly. We analyze the metrics of each site in order to ensure that your ad doesn’t just receive views, but also lasting conversions.
"Demand More" Campaign for Rez
The "Demand More" campaign for Rez consisted of bright and fun imagery and bold CTAs that highlighted the product imagery. This messaging was consistent on print, social platforms, and online.Read More
Ad Banners for Tackle and Field
During times of hardship, it's important to serve brand messaging that aligns with your brand and connects with your customer. During the COVID-19 pandemic we related kayaking and social distancing to Tackle and Field's audience through web and ad banners.Read More
iHeart Radio Powerhouse
Powerhouse was a massive event hosted by iHeart Radio and was coordinated by NMPR for Hempzilla, a primary sponsor. This included digital signage, expo booth designs, brand ambassadors, event staffing and more.Read More
Subaru "We Love Dogs"
DCN Auto Group needed to convey that their Subaru vehicles are safe and are pet and family friendly. Since 85M American families are dog owners, we used an adorable dog family in a Subaru to touch the hearts of dog owners - a key purchaser or Subaru's according to market research - and get them interested in purchasing their next vehicle from DCN.Read More