What We Do
We keep you ahead of the game.
Nicklaus Marketing has culminated years of multi-industry expertise to keep your branding cohesive, to increase your profit share, and to keep you a step ahead of competitors. Each service listed in our broad-spectrum menu represents an avenue of profitability and growth for your business, at any stage of development. We are ready to equip you with any and all assets needed to foster your long-term success.
Brand Development & Strategy
We are your biggest brand advocates.
A brand is like a living organism. It consists of many different moving parts, and each one of these aspects make the whole of the brand identity. This identity fuels everything, and is the primary thing that consumers look for when subconsciously deciding where your brand fits into their lives, and whether that identity aligns with their own. Nicklaus Marketing has been building successful brands across a myriad of industries for years. From initial concept to full inception, we bring your idea to life and then create a cohesive, results-driven strategy that will make your brand align with your target market and create a strong foundation for long-term success.
Website Development & Optimization
As a full-service web design agency with an inclination toward engagement trends, we will help you put your best foot forward online, rooted in the best SEO and PPC practices.
We will design, develop, launch, and maintain your website, making sure that it aligns perfectly with your vision, is geared toward the correct audience, and enforces your brand strategy. Already have a website that needs a refresh? We are happy to provide a free onboarding analysis that will allow you to see how you can better reach and engage with your audience through the web.
SEO & PPC
One of the major components of being successful is being seen, and one of the most important places to be seen is on search engines.
Search Engine Optimization, often referred to as SEO, is a fundamental component to successful marketing, both for getting people to engage with your online presence or to incite people to walk in the physical door of your business. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search results. Pay-Per-Click, on the other hand, is the process of gaining traffic and visibility from search engines through paid efforts. We provide you with a full SEO keyword ranking report, a link building strategy report, and indexed page information so that you know the exact heartbeat of your business in the world of Search Engines and gain a full understanding on how to optimize it to produce the greatest level of success.
A strategy is only as effective as its’ content.
Visuals are vital to the communication and effectiveness of conveyed brand culture, values, and relevancy. We help you develop and strengthen your brand message through clear, communicative, and engaging copy creation and reinforce that information with relevant, easy-to-recall visuals. Together, the cohesive, targeted content creates brand-alignment and plants the seeds for customer loyalty.
Get seen! Having your brand featured in traditional and/or digital media can be easy and cost- effective through strategic media buying.
As your biggest brand advocates, we ensure that you get the best spots in the best areas and e that each media buy will give you the greatest return on investment.
Merchandise & E-Commerce
As a seller, you know that product space equates directly to money spent.
Setting a strong, consistent message that focuses on the customers wants and needs, as well as providing ease of purchase, can turn a one-time visitor into a loyal patron and advocate while saving you time, money, and frustration. All of this is accomplished through efficient merchandising. We evaluate your current strategy, tweak it to make it the most effective, and give you the greatest return on investment, all while implementing the best practices in the industry.
Photography & Videography
Photography and videography are both prominent drivers of social engagement and perceived brand value.
It has been projected that nearly 67% of consumers consider clear, detailed images to be so important that they even cast product information in a shadow. Engage your customers, revive your aesthetic, and visually communicate your brand value through professional photography and videography services. Whether you need product shots, portraiture, event photography or lifestyle shots, Nicklaus Marketing & PR is ready to help your business thrive.