Noteable package design for every industry.
Almost a third of purchasing decisions are based on packaging alone, making it essential that your product packaging is noteworthy and compelling to your target audience. From the conception of the original design to tangible, market-ready packaging, Nicklaus Marketing works alongside you to establish your vision in relation to the marketplace and bring it to life. We use market research and customer behavioral patterns to craft a design that will stand out, being both true-to-brand and unique from your competitors.Let's Chat
Where function meets beauty.
When designing packaging we take into consideration the functionality and communication of value, while putting equal focus on communicating that value aesthetically. Packaging that is unsafe, faulty, or that unclearly communicates product use can frustrate customers and influence their decision making process. From the first interaction that someone has with your brand to every thereafter, we ensure that your customers will have a positive experience through each step of the buying process.
Package Design & Content
There is limited space to convey what a product is and what makes it more valuable then the products beside it. We treat every part of packaging strategically, using it to convey the most valuable selling points. We also apply market research to place CTA’s where the consumer looks first when deciding whether that product fulfills their need.
How your product is received depends on what need is being fulfilled within the market. We identify those needs and how your product can be communicated as fulfilling those needs, and research the most cost-effective ways to effectively portray that.
Focus groups provide valuable insights into every step of the merchandising process, including packaging, product use, product value, and other product qualities and perceptions. This can save extensive dollars prior to a product being distributed, and is an essential part of any product launch.
Pantone color-matching is essential, as it allows packaging to correctly print the true-to-design colors. We use Pantone colors matching in our design so that your packaging prints accurately and correlates correctly across digital and print collateral.
Printing Samples & Quotes
Getting quotes and samples can take significant time. We leverage our cultivated relationships to provide you with some of the most competitive quotes on the market. We also supply you with printing samples upon request to ensure that you like the look and feel of the product prior to investing in a bulk order so that you can have peace-of-mind.
Truly envision your product through high-resolution product mockups. These product mockups are also useful to convey your newly imagine product on third-party websites such as Amazon, coming soon landing pages, distributor material and more.
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Product Packaging for Fixadose
Fixadose is an effervescent drink mix that is unofficially a hangover cure and vitamin booster - the challenge with this packaging was to convey that to the consumer without actually saying it due to compliance restrictions. The result was a bright and colorful packaging bursting with bubbles and personality. We used eye-catching icons and an iconic logo to successfully portray the brand messaging.
Product Packaging for
Complete Pet Treat
Complete Pet Treat needed a super fun branding that conveyed their love for pets and their high-end ingredients. The result was a light-hearted, colorful, info-graphic branding that pops off the shelves!
Product Packaging for
The Better Patch
The goal was simple - grab the customer's attention and let them know The Better Patch is, well, better. Through an edgy logo and bold iconography, we designed an eyecatching product that's sure to get noticed.
Product Packaging for Mello Paws
The goal of this brand was to create clean and visually appealing packaging that focused on ingredient education and establishing the brand name with pet owners. We used a strong navy and a "mello" orange to convey both trust and the soothing relief the treats provide. We dedicated a whole area of the packaging to a personal letter from the company to convey quality and strengthen brand trust.
Product Packaging for Formula C21
Formula C21 produces unique, patent-pending, clinical strength hemp products. Since their formulations are high end, they needed a branding that could stand out among competitors and adapt for multiple product lines.
Product Packaging for Connoisseur Select CBD
The Connoisseur Select CBD tincture packaging needed to convey a quality, high-end product while staying consistent with the other products in the line. We carried over the sleek, mature color palette and paired it with live botanicals to convey the all-natural, broad-spectrum ingredients.
“Nicklaus Marketing has been instrumental in our growth. We look at them as a part of our team 100%! We started small and have grown into a national brand. The design work has been acknowledged by our distributors as being totally on-point and the social media campaigns are what have helped launch us to get to this level of success. We plan to work with Nicklaus Marketing for years to come!”
THE GRAVITY VAULT
INDOOR ROCK CLIMBING
“Nicklaus Marketing & PR has a really strong team of professionals that fulfilled our every request. From Social Media Marketing to Content Creation to Press Releases, they really helped spread our message and promote our brand. Nicklaus Marketing planned and ran our grand opening events for our numerous locations and really became a part of our team. With locations all over New Jersey, New York, and Pennsylvania, Nicklaus Marketing was able to hold a strong presence in our marketing strategy no matter where we were located.”
RESTAURANT AND BAR
“We owe a lot of our success to the team of Nicklaus Marketing. In addition to managing our Social Media and developing our new website, they also handle all of our Media Buying and Graphic Design work. They are always thinking up fresh and innovative ways to market our events and drive traffic in the doors. They are really able to narrow in on our ideas and successfully manage and maintain our brand.”
VANGUARD MEDICAL GROUP
PRIMARY AND SPECIALTY CARE DOCTORS
“Nicklaus Marketing is very knowledgeable, experienced and extremely passionate about what they do, they will take your business at any stage and work with you to achieve your company’s full potential.”
MAXIMUM HEALTH AND WELLNESS
“We hired Nicklaus Marketing to assist us with our marketing projects and events, and they have been instrumental in our company’s growth and success. We continue to be extremely satisfied with their services and recommend them to anyone looking to grow their business.”
FINE AND CUSTOM JEWELRY
“Nicklaus Marketing handles our Search Engine Optimization, being a jeweler we have a lot of competitors in the surrounding area. With the excellent work from Jaron and the team at Nicklaus Marketing, our website is the top choice on google and with Jaron keeping up with our Adwords, we are able to attract and bring in potential patrons in the area in need of our services. Nicklaus Marketing is very skilled in this area of expertise and the proof on google speaks for itself.”
INDOOR SHOOTING RANGE AND TRAINING
“We hired Nicklaus Marketing to assist us with marketing projects and tasks that we were unable to accomplish in-house due to limited resources. NMPR has the experience and professionalism to get the job done, but what makes them exceptional is their personalized approach. They took the time to get to know us. They interviewed the staff, worked with customers on the ground floor, and sampled many of our products and services. In a sense, they became one of us. By actively involving themselves, we have a better understanding of our business process and what we are trying to accomplish and the results have really paid off.”
JOHN CORTESE MASONS
“We’ve been working with Nicklaus Marketing for the better part of a year and it has only been positive. They were organized and very professional from the beginning. As a company, the results of their work have really shown, as call volume, brand recognition, and most importantly, sales, have all improved greatly!”
SOUTH JERSEY SKINCARE & LASER CENTER
“We have been using Nicklaus Marketing for over a year now. Amy has been instrumental in developing and implementing a marketing strategy for our practice. We have been extremely satisfied with her services and would highly recommend her to anyone looking to either start or grow their business through various marketing mediums.”
PHILATELIC STAMP AUTHORIZATION AND GRADING
“We have been a client of Nicklaus Marketing for years. During that period of time, they helped us develop and understand the value of the client experience and clearly separate ourselves from our competitors. As a small business, they have helped us map out several programs for customer contact and interaction that helps solidify our relationship with our customers. Our retention rate is at the top of the industry and our customer satisfaction is at an all time high!”
FAVA FINANCIAL GROUP
Insurance Brokerage and Investment Services
“Amy is the ultimate professional. She treats all of her clients like they are the most important client to her firm. Amy is always looking to stay ahead of the curve against her competition.”
GREAT SWAMP WATERSHED ASSOCIATION
Environmental Preservation and Stewardship
“Very personable – clearly demonstrates a genuine concern for the client’s needs. “
PEACE AND BEAUTY
Natural Skincare Retailer
“Nicklaus Marketing & PR Team is creative, innovative and professional. Their strategic builders designed a website surpassing my highest expectation. I’m super grateful and highly recommend the amazing Nicklaus Marketing & PR Team to all!”
VILLAGE SUPER MARKET
Super Market Chain
“Beyond our expectations! Village Super Market started working with Nicklaus Marketing after they impressed us with their ability to truly understand us as a brand. They have gone above and beyond to deliver products that are beyond our expectations. I highly recommend anyone who needs a little help with creative direction to give them a try, I doubt you’ll be disappointed.”
Sports and Entertainment Complex
“We have worked with Nicklaus for 7 years and have been very satisfied. They are professional and fun to work with. They go the extra mile and are invested in our business.“
Sports and Recreation
“We have worked with Nicklaus for 7 years and have been very satisfied. They are professional and fun to work with. They go the extra mile and are invested in our business.”
“Amy and her Team have been absolutely amazing in helping us build our brand as we build our Company. We look forward to a great future with Amy and her Team.”
DAN GENTILE DOG TRAINING CENTER
“Outstanding Marketing Company. Fantastic staff.”
ALL METALS & FORGE GROUP
Worldwide Metal Manufacturer
“Nicklaus Marketing has been attentive and successful in working with my team to accomplish great success and growth. In manufacturing, it isn’t always easy to find a group that invests their time to learn about the company the way they did. Our growth speaks for itself.”
KID & CABOODLE
Children’s Play Place and Cafe
“Amy, Faith, Jenny, Chuck and the team at Nicklaus Marketing are amazing! They were critical to our launch success and left no stone unturned. The team is responsive, hands-on, and truly cares for our business. Amy and Nicklaus Marketing truly “get” what we’re all about at Kid and Caboodle and we couldn’t have done it without them.”
LABAR GOLF RENOVATIONS
Premier Golf Course Construction and Renovation
“We hired Nicklaus Marketing to evaluate and develop a marketing platform for our company. The entire team is very talented and extremely professional. We are very happy with our relationship and highly recommend them.”
COMMIT 2 FIT
Corporate Wellness & Personal Training
“I am blown away by the website that the Nicklaus team created for me. I am not a creative person, but somehow it was like they got inside my brain and created a site that reflects my business and personality 100%. Couldn’t be happier!”
CBD Manufacturer and Distributor
“They are professional on point and get the job done! Very very happy and will recommend to just anybody!”
JOHN CORTESE MASONS
Landscaping and Masonry
“We’ve been working with Nicklaus Marketing for the better part of a year and it has only been positive. They were organized and very professional from the beginning. As a company the results of their work have really shown as call volume, brand recognition and most importantly, sales, have all improved greatly!”
“From on-site events and strategy to merchandising and web design, Nicklaus Marketing has been a pleasure to work with over the past 6 years. They are detail oriented and creative, and their design team is the best in the business! You will not be disappointed with any service from Nicklaus Marketing!”