Brand Strategy

Dynamic strategies with proven results.

From initial concept to full inception, we bring your idea to life and create a results-driven strategy that initiates a strong foundation for success. Our strategies are developed for longevity, keeping your brand dynamic and compelling.

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We bring your ideas to life.

A brand encapsulates so much, including who you are, why it matters, and why you’re the one that a consumer should choose. We create effective strategies that offer your audience memorable and distinct experiences that resonate and that work toward building lasting, successful relationships.

Creative Campaigns

Brand awareness campaigns are important to pulse throughout a marketing strategy to reinforce the brand as a whole and to leverage your reputation to reach benchmarks and long-terms goals. Our creative, results-driven campaigns keep you top-of-mind.

Brand Guidelines

Brand Guidelines provide clear guidance into how your brand identity is portrayed, why it functions, and the value of every part – including font, colors, brand voice, competitor comparisons, and more. Whether your company has 5 people or 500, brand guidelines are important in keeping the brand consistent and cohesive through every team members’ role.

Website Design

Branding needs to be unified, and oftentimes the most visible showcasing of your brand is your website. Website development is equal parts design, functionality, aesthetics, and brand reinforcement. Every touchpoint with your audience reminds them of who you are and why that matters to them – make sure you’re website aligns with your brand.

Copywriting

Written communication plays a significant role in your communication with your audience. Developing your brand voice and promoting it through copy is essential, and we ensure that it not only meets its purpose of conveying information, but that it also truly speaks to your audience.

Brand Analysis

It’s surprisingly easy to lose the pulse of your brand over time. We analyze your current brand identity and brand strategy, conduct market research, and evaluate your competitors, and then provide a clear outline of identified pain points, opportunities, and vantage points so that you know exactly where you are and why.

Brand Refresh

Retaining a brand’s foundation is important, but it’s equally as important to be able to adjust with the inevitable changes that time and trends bring without losing the aspects that keep your brand rooted. We provide subtle refreshes to spark interest, as well as full brand refresh’s that give a brand new life.

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Success Stories

Website & Brand Refresh for Vitrum Health

Vitrum Healthcare is a new kind of 340b management program that is committed to saving their clients money - so they needed a website and branding that backed up their claims. We developed a modern and smooth scrolling website and refreshed their logo with a new color palette and more modern typography.

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Website Design for Village Supermarket

As the owners of 30+ ShopRite stores since 1914, it's safe to say Village Supermarket is well known in their community. We developed a full front and back end website redesign that updated the site to look more modern and provide a better UX experience - all while preserving their roots and history of community programs.

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Brand Update to Connoisseur Select CBD

The Connoisseur Select CBD line develops extremely high-end products, and they needed their packaging, booth displays, print, and photography to convey they are the best. The line truly speaks for itself and has got a gained of recognition from happy customers.

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Website & Brand Refresh for Intelligent Bills

Intelligent Bills was a high-end company that served Fortune 100s, but they were running a dated website that didn't convey their powerful services or experienced professionals. We created a new logo, brand palette, designed and developed their website, created strict brand guidelines, and started new social channels from scratch.

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Website Design for Mello Paws

It all started with a group of pet lovers and a dream - and we turned that dream into a real-life, functioning brand. From the brand name to website and everything in-between we shaped this idea into a reality.

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Cortese Masons Brand Re-fresh

With 40+ years of service, it was imperative that Cortese Masons had a website that showcased not only their roots and experience - but their impressive body of work. We gave them a new website with a neutral palette that complimented the beautiful photography of their stunning stone masonry.

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What are you waiting for?

10 W Hanover Ave, Randolph, NJ
info@nicklausmarketing.com
973-538-0450

© 2019 Nicklaus Marketing & PR. | CAREERS

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