John Cortese Masons
Masonry - Construction
Rooted in tradition, family, and a passion for masonry, John Cortese Masons is a company whose name and reputation have been established in the Morris County area for decades. When working with companies who have been around for this length of time, it can be difficult to translate the brand in a way that is relevant with modern marketing trends without losing the significance of the company’s origin.
Through the utilization of both traditional and non-traditional marketing tactics, Nicklaus Marketing actively nourished the evolution and growth of John Cortese Masons on both a local and regional scale. Good masonry lasts for decades if not centuries, so getting recurring clients is seldom. With that in mind, NMPR identified untapped demographics and locations to expand and fortify a new customer base