When going out, especially to a restaurant or bar, people are looking for an immersive experience. The Horseshoe Tavern, in Morristown, NJ, was looking to communicate the unique experience that they offered their customers with their new, upstairs bar, The Raven Room. This bar had a distinctive look and feel that was very different from most but didn’t have the collateral to express that to those who hadn’t seen or experienced it for themselves. Nicklaus Marketing worked to turn something intangible into creative collateral.
NMPR encapsulated the unique aesthetic— sophisticated, tenebrous, and mysterious— into print and digital creative content. From menus to social media content and photography, the distinctions that made The Raven Room a destination were cohesively communicated across every platform in a brand voice that made as strong of a first impression as the restaurant itself.
Buzz-worthy, on-brand content led to increased foot traffic, while social media management kept customers engaged in an open conversation and made them feel heard. This top-of-mind brand awareness and experience immersion continues to make The Raven Room linger in people’s minds.