Beverage/Consumer Packaged Goods
Invested from the very beginning, Nicklaus Marketing has been a key contributor in REZ’s branding and expansion by strategically leveraging market trends to position the restoration beverage effectively and successfully.
REZ went from a creative concept to a well-known and growing, national brand. With a great product, hyper-targeted advertising, edgy lifestyle graphics, and engaging social media content, REZ transformed themselves into a lifestyle brand that people continue to find themselves wanting to align with. This alignment translates to loyal, happy customers who don’t just drink REZ, but also live REZ.
Impactful brand strategy has enabled REZ to continuously gain traction, increase profits, and set the standard for functional beverages.