Couture Traders was seeking to establish a timeless, classic brand that would make them stand apart and clearly communicate their brand value. Nicklaus Marketing became involved from inception, and created a brand image, along with a coinciding marketing strategy, that helped Couture Traders seamlessly integrate and differentiate themselves within the market. In a short period of time, this idea turned into a tangible company that gained traction quickly. Targeted marketing campaigns and social media advertising bolstered the brand’s impact and increased its geographical footprint. With a strong foundation and marketing reinforcement, one store became multiple. Nicklaus Marketing helped inspire a strong brand image that continues to be impactful and keep feet coming through the door.