SEO

Get your brand seen on search engines.

When it comes to boosting traffic to your website, there are two basic options: SEO and PPC. Search Engine Optimization (SEO) is a fundamental component of successful marketing. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search results.

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Know the exact heartbeat of your business.

Which strategy to use, or – more accurately – the percentage of how much of each to use, depends on your needs and on your budget. A few key points to consider include how high the average cost-per-click (CPC) is in your industry, and how competitive the search engine results pages (SERPS) are in your niche. In general, low CPCs and high competitiveness on SERPS means that there is a greater incentive to invest in PPC. That being said, it is rarely ever necessary to make an “either-or” choice – the combination of the two can yield powerful results. NMPR can help you determine the optimal mix for your business.

Technical SEO

We help you improve search engine rankings organically by conducting website optimizations that help Google and other search engines crawl your site more quickly and effectively. This indicates to search engines that your site is up-to-date and makes it more likely to be seen.

Internal Linking Strategy

Internal website links can significantly help increase your SEO in a few simple steps. It also helps to further educate your consumer by providing them with additional content that they can use in their purchasing decisions.

Site Health &
Security Monitoring

Your site’s security is not just imperative to you, but it’s also imperative to consumers. If they don’t feel safe on your site, they are likely to back out of it quickly and not return. We monitor your site’s security daily and ensure that it’s running as it’s intended to.

Site Speed Monitoring

Retaining a customers attention online is much more difficult than in person from the standpoint that they want results and in a fraction of the time. We monitor your site speed to ensure that it’s functioning at it’s best, which helps your customer path and your ranking on search engines.

Mobile Optimization

Even though you might think of your website as a single site, it has multiple “faces” across different platforms, such as mobile and tablet. We optimize your site and your SEO strategy for mobile, keeping your brand cohesive and gaining exposure.

Conversion Tracking

We can say that our SEO strategies are effective, but the proof is in the numbers. We use our analytics tools to track the number of phone calls, form submissions, page views, and more to make sure that benchmarks are being hit and that you’re seeing the impact.

Optimize for Google,
Bing & Yahoo

Where you are listed matters. We optimize and customize your SEO and SEM strategy across multiple search engines, including Google, Bing, and Yahoo.

Mobile First Indexing

More than 50% of online visitors are from mobile devices, and because of that, Google uses mobile first indexing to decipher your indexing and rank. We ensure that you’re taking full advantage of this process.

Local & Hyper-Local SEO

Looking to really hone in on a certain area? Whether you have a physical location of interest, are hosting an event, or are at an expo, our targeted strategies can get you seen successfully in a specific area.

Google & Bing
Business Page Optimization

Need a business listing? We work with Google and Bing to get you listed on these search engines as a legitimate business, increasing your visibility and reach.

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Success Stories

We conduct a full SEO keyword ranking report, a link-building strategy report, and provide indexed page information so that you can have your finger on the pulse of your business as it relates to the world of search engines. Using the information gleaned, we work to optimize and strengthen your online presence, and make sure your brand is seen.

What are you waiting for?

10 W Hanover Ave, Randolph, NJ
info@nicklausmarketing.com
973-538-0450

© 2019 Nicklaus Marketing & PR. | CAREERS

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