Marketing is constantly evolving— and the age of the phone call is over. The need for real-time communication has never been more relevant. Although marketing goals are universally static, your business tactics must adjust with current trends.
The Importance of Live Chat.
Conversational commerce is fairly new, but it’s becoming the standard for online stores everywhere. Customers don’t want to wait 24 hours for an email response. They don’t want to have to search your website to find an answer to a question. Lastly, customers don’t want to be put on “hold” over the phone. The need for real-time communication is growing. Customers want an immediate conversation with a real person. This problem is solved with two simple words: “live chat.”
Live chat lets you interact with your buyers in real-time. This is a win-win because when customers feel reassured, they feel more confident with your product. Answering a question immediately shows you care about your product. Ultimately, you will make more sales. Live chat is predicted to increase in the years to come.
If your business isn’t using live chat yet, it’s time to hop on board! We recommend adding that feature to your website even if you don’t sell a physical product. Need help adding live chat to your website? We can help, let’s get started.