5 Tips for Creating Successful Video Content
If you’re thinking about creating video content for your brand, then you’re on the right track! By following these five simple tips, you can succeed in creating content that drives big results.
Marketing
How to Use Conversion Funnels for Strategic Marketing
Conversion funnels are one of the most powerful tools in a marketer’s toolkit. They are rooted in digital strategy and customer experience in a way that leads to increased sales, consumer loyalty, and boosted brand …
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3 Ways to Create a Successful Customer Experience Online
One of the most important aspects of shopping is the experience. Customers want to feel like they’re getting more than just a product when they go out to buy something. Many are now seeking an …
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Authentic Content Marketing: Why It Matters
In today’s digital age, the way companies communicate with their audience has changed. The new focus is on authentic content marketing, which involves creating engaging, quality content that fits your brand voice. Why is this …
Modern Living Welcomes Nicklaus Marketing’s Own Amy Nicklaus
Nicklaus Marketing & PR’s owner Amy Nicklaus is a tried and true brand expert. Recently, she appeared on Modern Living with kathy ireland® to talk about two of her CBD partner companies, Hempzilla CBD and …
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6 Tips for Building an Engaging User Experience
User experience (UX) is one of those buzzwords that have become a mainstay in marketing, web development, and design discussions. For most brands, an engaging user experience is one of the most important aspects of …
The Art of Creating an Effective Super Bowl Ad
Super Bowl season is officially upon us. And even if you are not a die-hard football fan, let’s be honest — we all love the comfort foods, halftime show content, and Super Bowl ads that come with the game. Every year, a …
The Red Pen Guide to Strong Copy & Content Creation Editing
When it comes to exceptional marketing, error-free content creation is essential. That’s because it is one of the most important elements that can determine a brand’s entire image. Before reaching for your red pen, here …
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Basic SEO Strategies and Why They Matter
SEO (or Search Engine Opitmization,) is of the upmost importance when it comes to making sure your business is found by the right people. SEO makes sure your website, ads, social media accounts and everything …
4 Effortless Ways to Build Your Brand Through Social Media
With stores and businesses still closed or operating at half-capacity, posting useful and useful and engaging content is key to continuing to build your brand. Here are Nicklaus Marketing’s top 4 ways to build your brand through social media.
