How To Improve Customer Experiences
So you provide a great product. People are happy with the price. You’re good at getting customers. If you’ve got your bases covered on all of these, you’re probably thinking you’re running a well-oiled machine …
User Experience
Why Mobile-Friendly Design is Crucial to Help Grow Your Business
You may have a website, but is it mobile-friendly? Over 50% of online users are using mobile devices to visit sites. Let us tell you what you need to know.
5 Undeniable Reasons Product Photography Matters to Your E-Commerce Business
Due to the coronavirus pandemic, most people have been quarantined at home, and storefronts have remained closed since mid-March. With more people shopping online, e-commerce is more important than ever before, and so is your …
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6 Reasons We’re Loving Work From Home Meetings
The Nicklaus Marketing & PR team has now been completely remote for a few weeks to help do our part and flatten the curve. At first, working from home seemed a little scary. Will we …
Expanding Your Telemedicine Offering Through Telehealth Marketing Might Be A Good Idea
What is telehealth? Telehealth is the future of patient care. Telehealth gives patients the ability to check in with their doctor without having to step inside of an actual office. Telehealth services can be offered …
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Should Coronavirus Slow Down Your Marketing Efforts? No!
Infographic: Top 5 Ways To Market Your Business During A Pandemic. If you’re watching the news of coronavirus like everyone else worldwide, you’re probably wondering what impact this has on your business. While it might seem like a time to throw up your hands and wait it out, this is actually an opportunity for you to test new marketing strategies, promote your brand, and go digital with your ads.
Developing a Recognizable Brand
When thinking about branding, most people think of a logo, tagline, product, or service. All of these things can be expressions of your brand, but they are not your brand. So what is a brand? …
How Heatmap Testing Will Improve Your Site
Heatmap testing uses multiple heatmaps and tracking to give you a way to better understand your consumer. When you understand your consumer’s needs and frustrations, you can give them a better experience. It can improve …
Segmenting Your Audience
When we create something, we’re excited to share it with the world! Oftentimes, we believe that whatever we put out will succeed upon release. The problem? One brand can’t resonate with everyone. The good news? …
