User experience (UX) is one of those buzzwords that have become a mainstay in marketing, web development, and design discussions. For most brands, an engaging user experience is one of the most important aspects of …
So you provide a great product. People are happy with the price. You’re good at getting customers. If you’ve got your bases covered on all of these, you’re probably thinking you’re running a well-oiled machine …
You may have a website, but is it mobile-friendly? Over 50% of online users are using mobile devices to visit sites. Let us tell you what you need to know.
Due to the coronavirus pandemic, most people have been quarantined at home, and storefronts have remained closed since mid-March. With more people shopping online, e-commerce is more important than ever before, and so is your …
5 Undeniable Reasons Product Photography Matters to Your E-Commerce Business Read More »
The Nicklaus Marketing & PR team has now been completely remote for a few weeks to help do our part and flatten the curve. At first, working from home seemed a little scary. Will we …
What is telehealth? Telehealth is the future of patient care. Telehealth gives patients the ability to check in with their doctor without having to step inside of an actual office. Telehealth services can be offered …
Expanding Your Telemedicine Offering Through Telehealth Marketing Might Be A Good Idea Read More »
Infographic: Top 5 Ways To Market Your Business During A Pandemic. If you’re watching the news of coronavirus like everyone else worldwide, you’re probably wondering what impact this has on your business. While it might seem like a time to throw up your hands and wait it out, this is actually an opportunity for you to test new marketing strategies, promote your brand, and go digital with your ads.
When thinking about branding, most people think of a logo, tagline, product, or service. All of these things can be expressions of your brand, but they are not your brand. So what is a brand? …
Heatmap testing uses multiple heatmaps and tracking to give you a way to better understand your consumer. When you understand your consumer’s needs and frustrations, you can give them a better experience. It can improve …
When we create something, we’re excited to share it with the world! Oftentimes, we believe that whatever we put out will succeed upon release. The problem? One brand can’t resonate with everyone. The good news? …
