Any modern business owner knows that the content you write is important. But how that content is formatted on a page and paired with visual elements is just as important to the content’s effectiveness. In a world where people make snap decisions about a brand’s website based on visuals, good design is good business.
As it turns out, brands that focus on design actually do more business as well. One study found that design-driven companies have a significant stock market advantage, outperforming the S&P Index by over 200%.
In other words, brands that don’t invest in design may be leaving money on the table. But partnering with the right graphic design company can give brands a leg up on the competition, allowing them to bring in more leads and revenue than they might have otherwise.
If you’re not sure how a graphic design company in New Jersey can transform your website for the better, the following key points are here to help!
1. First Impressions Matter
We’ve all heard it before: “don’t judge a book by its cover.” But the truth is, many of us still make instant decisions about something new the second we see it.
This is equally true for your website. According to one study, brands have under a second — 50 milliseconds, to be more specific — to make a powerful first impression on website visitors, based on visual appeal alone.
In other words, your website’s first impression needs to do a lot. To visitors, it should signal professionalism and trust, speak to your brand’s character, and explain how you can deliver something they need.
If you’re tackling your own website as a DIY job, it can be difficult to pack all of this into a 50-millisecond snapshot. For most people without a background in design, it can be hard to know where to even start. By partnering with a graphic design company in New Jersey, you’ll have access to a team that understands how to position a website’s design to appeal to customers. In turn, this means you’ll lose fewer leads to books with better covers.
2. Great Design Helps You Stand Out & Keep Up With the Competition
No matter what you’re doing online these days, your brand probably exists in a crowded marketplace. For newer businesses, it can be especially difficult to carve out a space for yourself, which is why captivating visuals are essential.
Think of it this way: if your top competitors are using good graphic design strategies, the only way to keep up is to do the same.
You should also keep in mind that you may offer similar services and pricing to other businesses, so you’ll need something to showcase what’s sets your brand apart.
One of the main benefits of working with a graphic design company is that the team can identify the best ways to set yourself apart from the competition. Whether you’re using playful imagery to showcase a more casual approach or detailed graphics that offer an in-depth look at your products, strong graphic design makes all the difference.
3. Professional Design Means More Brand Consistency
If there’s one buzzword every business should be familiar with, it’s brand consistency.
When you’re drumming up new leads for your business, brand consistency gives you a competitive advantage. It instantly familiarizes your audience with your brand, so they know what to expect from you. This, in turn, generates trust and makes them more likely to convert.
While written content is the foundation of brand consistency, visuals also play an important role. Visuals that offer consistent font styles, hierarchy, and layouts give your website a recognizable and professional look. In contrast, visuals with contradicting styles might cause potential leads to bounce off the page.
Don’t forget that on a fundamental level, your website is the digital face of your business. Just as your physical storefront or office would represent your company, your website should showcase who you are as a brand.
4. Professionals Save You Time
Quality web design and graphic design take a great deal of time. After all, a lot of thought should go into the look of your site’s navigation, photos and videos, and copy!
If you’re busy running your business, however, time may be in short supply. For starters, do you really have time to design and format your website? Beyond that, do you have the time to learn the skills you need to do so?
For entrepreneurs and established companies alike, we recommend hiring a graphic design company. Not only will you receive stunning, professional results, but it is also a great option that will save you time, energy, and costs.
5. Good Design Makes You More Money
Beyond saving time, it’s worth considering that good design can pay for itself. As previously mentioned, well-designed websites make solid first impressions, set you apart from the competition, and build trust among consumers. As a result, they can also make your business more profitable.
Think about the differences between Facebook and Myspace, for example. While experts have pointed their fingers at a range of strategic mistakes that led to Myspace’s downfall, there’s one difference that’s obvious right from the start: the design. The Myspace interface included a clumsy design that was difficult to navigate. Facebook, on the other hand, had a simple and intuitive interface that allowed users to dive in and get started with ease.
Great design matters. In Facebook’s case, it mattered a great deal — to the tune of billions of dollars.
For small businesses, this is good news because professional graphic design can offer the right environment for your leads, making them them more likely to convert and drives sales.
Need a Hand With Your Site? Our Graphic Design Company Can Help!
At the end of the day, your website’s design plays a critical role in the success of your business. From marketing to customer support, a website does a lot of heavy lifting, which is why it’s important to partner with the right graphic design company.
When looking for professional graphic design businesses in New Jersey, you can trust the team at Nicklaus Marketing & PR. Our graphic design experts have years of experience creating effective websites and we are ready to help you get results. Connect with us now to learn how we can bring our knowledge and expertise to your next design project!