Basic SEO Strategies and Why They Matter

SEO (or Search Engine Opitmization,) is of the upmost importance when it comes to making sure your business is found by the right people. SEO makes sure your website, ads, social media accounts and everything in between are correctly positioned and categorized so that people looking for the things you are offering, can find you! The process can seem daunting, especially if it’s something you’ve never even heard of. But Nicklaus Marketing is about to break down basic SEO strategies and why they matter.

Most People Find New Businesses Through Organic Search

Think about what you, as a consumer do when you’re looking for a specific product or service. Chances are, you do a quick google search.

“We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.”


If your website is properly optimized, your business will be one of the first to come up when prospective customers and clients are looking for what you have to offer. Something as simple as posting blogs consistently on your website contributes to your search engine rankings tremendously, because Google recognizes that your website is being updated periodically.

But SEO is free. There is no pay-per-click cost, and once you implement those practices, you’re usually set for a while. In order to show up organically, your online presence needs to be chock-full of the appropriate keywords and tags. In order for the gutter cleaning services to show up, their website needs to mention “gutter cleaning”, “leaf removal”, maybe “repairs.” But this not only has to happen in the text in the website, but also in any metadata.

Good SEO = Positive User Experience

When prospective customers can find what they’re looking for in just a few clicks, you’ve just created a positive user experience! Not many realize how important this aspect of the business is to get new and retain existing clients.

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