An influencer is someone who is able to influence the perception that others have of a product. They can be a blogger, a youtube star, or a social media personality. A micro-influencer has a small to midsize following; a few thousand followers on any given social media platform. Small businesses can use micro-influencers to help expand their reach.
Good social media marketing leads users to a website, and good SEO practices keep users engaged and on the website. Being mindful of your current social media practices can help you leverage your social media for SEO.
Like most big social media platforms, Facebook is an excellent way to promote your business. But the advantage isn’t solely in being able to reach followers with new posts. With Facebook Insights, any business can monitor the performance of their page, and break down this performance in numerous ways.
Instagram, with its massive user base, is a simple and effective way for businesses to reach out to potential consumers. Instagram stories, a relatively new feature on the app, can supplement standard posts by offering additional content in a quick, eye-catching fashion. For those not familiar with the feature, stories similarly display images, but allow for more creativity in the way of on-image captions and doodles.
In the age of social media, email may seem a little old fashioned when it comes to marketing. However, it is perhaps the most important tool available to marketers because of its strong contrasts to social media platforms.
Social media has been the bedrock for any business looking to promote their brand, and it’s not going away anytime soon. Platforms like Facebook, Instagram, and Twitter can reach millions of users with ease, so using the right strategies to appeal to these users is critical. When coordinated properly, social media can be an excellent tool to build your brand.