Social media is the new era of marketing, it’s been around a while, but is constantly changing and adding new ways for businesses to communicate to its target market. It has given companies more ways to personalize their ads and zone in on their target demographic.
Nicklaus Marketing & PR has two fabulous interns this summer! From Social Media Marketing, Branding, and much more, our interns are enjoying hands-on experience in the marketing and public relations industry. Say hello to our summer interns!
Creating high-quality, in-depth content is the key to great content marketing. Great news, repurposing your content is a way that you can get more shares, traffic, and leads, while also getting the most out of the content that took so much time to create.
The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic.
Like most social platforms, analytics on Linkedin for Company Pages are represented by the number of followers, shares, clicks, and impressions.
Simply put, social selling is using social networks to find, connect, understand, and develop sales prospects. It is the modern way of developing meaningful relationships with potential customers that keep you and your brand the natural first point of contact when a prospect is ready to buy.
About the Author:
Kristen Shelley is the Copywriter and Social Media Coordinator at Nicklaus Marketing & PR. From writing press releases and blog posts to creating content calendars for clients, Kristen brings a fresh and creative voice to all her work.