Customer Data As Currency
In the world of online marketing – your digital identity is just as valuable to marketers as your physical self. Customer data as currency is more relevant today than ever. Companies pay big bucks to …
Retargeting for Higher Conversions
Whether you are a B2B business or a retail business, you should be leveraging retargeting for higher conversions on your website. An impactful retargeting campaign goes hand-in-hand with audience segmentation. Previously, we dove into the …
Segmenting Your Audience
When we create something, we’re excited to share it with the world! Oftentimes, we believe that whatever we put out will succeed upon release. The problem? One brand can’t resonate with everyone. The good news? …
The Need for Real-Time Communication
Marketing is constantly evolving— and the age of the phone call is over. The need for real-time communication has never been more relevant. Although marketing goals are universally static, your business tactics must adjust with …
Reaching The Correct Audience
Not seeing positive customer engagement? If you put time and energy into a marketing campaign and you see no positive results, there could be a simple reason. You may not reaching the correct audience. Correctly …
