How To Optimize Blogs For SEO
Creating a blog on your website to boost SEO is pretty much essential for success these days. Publishing regular content to your site drives more users to your site, keeps your site full of fresh …
How Heatmap Testing Will Improve Your Site
Heatmap testing uses multiple heatmaps and tracking to give you a way to better understand your consumer. When you understand your consumer’s needs and frustrations, you can give them a better experience. It can improve …
Offsite Backups For Your Site Are Crucial
Accidents happen. Hackers happen. Life is unpredictable. You can’t rely on a personal hard drive or USB to protect your website. That’s why offsite backups for your site are crucial. The 3-2-1 strategy is the …
Scalable Servers For High-Traffic Periods
Businesses need more processing and server capability than ever these days. Having scalable servers for high-traffic periods is essential to having a reliable website that will always run smoothly. What Is A Server? In general, …
Why Your Website Needs An SSD Server
Firstly, what even is an SSD server, and why do you need it for your website? Let’s start with the name. SSD stands for Solid State Drives. This is an ultra-fast server that provides unmatched …
A Picture Is Worth 1,000 Likes
Photography is a huge driver of social engagement and perceived brand value. In our office, we like to joke that a “picture is worth 1,000 likes,” but it really can be true. Nearly 67% of …
Customer Data As Currency
In the world of online marketing – your digital identity is just as valuable to marketers as your physical self. Customer data as currency is more relevant today than ever. Companies pay big bucks to …
Retargeting for Higher Conversions
Whether you are a B2B business or a retail business, you should be leveraging retargeting for higher conversions on your website. An impactful retargeting campaign goes hand-in-hand with audience segmentation. Previously, we dove into the …
Segmenting Your Audience
When we create something, we’re excited to share it with the world! Oftentimes, we believe that whatever we put out will succeed upon release. The problem? One brand can’t resonate with everyone. The good news? …
The Need for Real-Time Communication
Marketing is constantly evolving— and the age of the phone call is over. The need for real-time communication has never been more relevant. Although marketing goals are universally static, your business tactics must adjust with …
